If you are online, then we are more visible than ever and so the reputation that we work hard to nurture needs protecting.

Here are 5 reasons why, whether we like it or not, our personal brand is more important than ever:

1. People are judgmental – How someone dresses, their expression, how they empathise, it all forms snap opinions that drive our perceptions.

2. If we don’t paint a picture for people, then they will paint their own – Have you ever spoken to someone for months over the phone and when you finally meet them face to face, you say to yourself “that they look nothing like I thought they would?” This is because we fill in the blanks when information is missing. When we don’t present ourselves in the way that we want to be seen, people will draw their own conclusions about us.

3. People buy from people that they know, like and trust – When people like you, know you and trust you, then they will buy from you, recommend you to their friends etc.

4. Recommendations and testimonials are gold – When someone recommends you to their network, you fast-track the buying cycle. No longer is it necessary to prove your worth, value or integrity because the trusted word of your sponsor has done all of that for you. With strong personal brands come powerful reputations.

5. You can’t buy a strong personal brand – Money can buy a lot of things but it will never buy you respect, reputation or trust and that is what an established, strong personal brand will convey to those important to you and your business.

So, you may prefer to think of Personal Branding as ‘reputation’, ‘image’ or ‘public perception’ but it is all the same thing and they are all very important. It is crucial to worry about the impression we are making. Therefore, it is even more important than ever to invest in our Personal Brand.

If you think that it is about time that you invested in yourself with Personal and Business Brand Photography, then you have taken the first step. The second step will be to contact me to arrange a meeting to discuss your needs, your brand and YOU.

Go on. Contact me today. YOU are worth it.